THE
COURAGE
TO
REINVENT

Dawn Russell is co-host of The Courage to Reinvent. She leads UX product design for revenue cycle management at Natera, a molecular diagnostics company transforming disease management through cell-free DNA testing and precision medicine. The science is a decade ahead of the systems that pay for it. Her work spans prior authorization, claims, and appeals, building products where the regulation is real, the data is messy, and uncertainty about the bill is its own barrier to care. She has reinvented her own work enough times to know what it costs, and she’s doing it again now by creating data products where machines take the manual volume and predict how a payor will answer before a patient is ever exposed to the bill.

She works at the seams, where people, process, and technology meet and business outcomes are won or lost. Before Natera she was Vice President of Product and Design at Seven Bridges Genomics, leading thirty people across sixteen scrum teams, and Senior Manager of Product and UX Strategy for enterprise information architecture at CVS Health. She spent seven years before that running her own product studio. She studied psychology, anthropology, and metalsmithing at The Evergreen State College, and still draws on all of it.

A founding member of Chief, she convenes a Lean In circle for women that explores maintaining one’s values and humanity amidst the pressure to adopt rapidly evolving AI technologies. She is drawn to the questions few have framed yet, and to the conversations that help people see how their work connects to the bigger picture so they can collectively drive change.

As fractional Chief Product Officer at ProcellaRX, that is the work: product strategy, workshop facilitation, and the conversations this podcast was built for.